About the Game Marketing Summit

The Game Marketing Summit is the only professional interactive game marketing gathering of its kind. GMS’s mission is to arm gaming industry marketers and creative leaders with the most progressive tools and knowledge — shared by inspirational experts in an environment tailored for optimal career growth and business success. The Summit  brings together leading industry marketing and brand executives engaged in the marketing of interactive games on all platforms, driving innovation, inspiring creativity and honoring excellence in the industry. The day culminates with the Game Marketing Awards where the top creative work produced by and for the interactive game marketing community is showcased and honored. GMS 2015 will be held on Wednesday, April 22, 2015 at the YBCA in San Francisco.

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Bing Gordon


General Partner and CPO at Kleiner Perkins Caufield & Byers

Keynote: Monetization Hacking: Follow the Money

There are now more ways than ever to monetize and market your company’s content. But how do you navigate all of these options and figure out which one is right for your business? Luckily, Bing Gordon, a true video game industry luminary, will provide insights on how to do just that during his morning keynote address.

Mr. Gordon, currently General Partner and Chief Product Officer for Kleiner Perkins Caufield & Byers, is well known for his contributions to the gaming industry as Chief Creative Officer at Electronic Arts, where he oversaw and developed much of EA’s marketing, pricing and branding strategy. During this keynote, he will take a close look at the options available for successful monetization and provide a framework for deciding which one is right for you.

James Buckhouse

Head of Story and Design for Sequoia Captial

Keynote: Story-Driven Design

Forged from his unique experience making animated classics like Shrek & Madagascar, James Buckhouse brings the Art of Story from the movies to mobile apps, through a process called, Story-Driven Design. Working on the extreme edge of innovation, Buckhouse designed social-growth products for Twitter for the Oscars, Emmys, Grammys, World Cup and Olympics.

An expert at guerrilla growth and social communities, Buckhouse, currently leading story and design at Sequoia Capital, will discuss how to design omni-platform products that build their own growth. Along the way, he’ll reveal how to harness story-driven design through comity, empathy and a clear understanding of the mechanisms of social behavior and community growth. We guarantee you won’t hear a story like this — or learn more about social storytelling — anywhere else.

James Buckhouse

Game Marketing Awards Gala


Join us on the evening of April 22, 2015 for the 10th annual Game Marketing Awards® (GMA), the first and only U.S. program that honors the finest work created by marketing and creative professionals in the game marketing community. The prestigious GMA’s celebrate the best practices in marketing, promotion and advertising for the interactive game and entertainment community.   Finalists and winners will be honored at the gala dinner, which takes place the evening of April 22 at Yerba Buena Center for the Arts as part of the Game Marketing Summit.



Ayzenberg Freddie Georges Production Group San Francisco’s Yerba Buena Center for the Arts (YBCA) Rogers & Cowan IGN GameSpot GameStop Media Curse Ubisoft Wikia Nerdist Geek and Sundry Facebook 2K Twitch Midnight Oil The Refinery National Graphics, Inc.

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GMS News

  • 2015 Game Marketing Awards Finalists Announced — Read More
  • GMS 2015 Keynotes Announced — Read More
  • 10th Annual GMA’s Call for Entries Opens — Read More
  • Game Marketing Summit Announces Twitch’s Kym Nelson as Co-Chair — Read More
  • GMA 2014 Winners Announced — Read More

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