The Changing Landscape

9th annual Conference April 23, 2014

Yerba Buena Center for the Arts San Francisco, CA

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About The Game Marketing Summit

The Game Marketing Summit is the must-attend annual event for interactive game marketing professionals. This one-day event is unlike any other in that it brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry. The day culminates with the Game Marketing Awards Show and Dinner where the top creative work produced by and for the interactive game marketing community is showcased and honored. All GMS attendees are invited to the Awards event.

Check out our latest speakers!

Tom FishburnJonah BergerTony KeyJoe MarshallJay GundzikGreg ShortGeoff KeighleyRyan JonesJonathan HaberMichael AwdishWendy ZaasWarren CockrelN'Gai CroalJonathan Simpson-BintJohn PatroulisJake KatzMike LuChris ThorneGuy LongworthPeter JonasMike WebsterBrian CooleyAlex JacobsScott CarsonPeggy LinMike FlambergMarcus GrahamJohn SmedleyJohn HeineckeBart Koenigsberg

Keynote Speaker

Jonah BergerJonah Berger

Best-selling author of “Contagious: Why Things Catch On” and the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. Why do some things catch on? Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.

Overview of Agenda

Why Attend GMS?

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GMS News & Updates

GMA 2014 Finalists Announced – Read More

2014 Game Marketing Summit Unveils Initial Agenda and Speaker Lineup – Read More

GMS Board of Governors Welcomes Guy Longworth – Read More

2014 Game Marketing Awards Call For Entries Now Open – Read More

2014 Game Marketing Awards Categories Announced - Read More

2014 Game Marketing Summit Announces Keynote Speakers — Read More

2014 Game Marketing Summit Announces EA’s Carolyn Feinstein as Co-Chair — Read More

2013 Game Marketing Scholarship Winner Announced — Read More

2013 Game Marketing Awards Winners Announced — Read more

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