The Changing Landscape
9th annual Conference
April 23, 2014
Yerba Buena Center for the Arts
San Francisco, CA
About The Game Marketing Summit
The Game Marketing Summit is the must-attend annual event for interactive game marketing professionals. This one-day event is unlike any other in that it brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry.
The day culminates with the Game Marketing Awards Show and Dinner where the top creative work produced by and for the interactive game marketing community is showcased and honored. All GMS attendees are invited to the Awards event.
Best-selling author of “Contagious: Why Things Catch On” and the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania.
Why do some things catch on? Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.
Overview of Agenda
GMS News & Updates
GMS Board of Governors Welcomes Guy Longworth – Read More
2014 Game Marketing Awards Call For Entries Now Open – Read More
2014 Game Marketing Awards Categories Announced - Read More
2014 Game Marketing Summit Announces Keynote Speakers — Read More
2014 Game Marketing Summit Announces EA’s Carolyn Feinstein as Co-Chair — Read More
2013 Game Marketing Scholarship Winner Announced — Read More
2013 Game Marketing Awards Winners Announced — Read more
Get your brand front and center with 500+ videogame decision makers — Sponsor GMS