2013 Game Marketing Awards Finalists
CONGRATULATIONS TO ALL 2013 GMA FINALISTS!
We are pleased to announce the finalists for the 2013 IDG World Expo Game Marketing Awards! Excitement for the competition is building and will culminate when the winners grace the stage during the Game Marketing Awards in San Francisco on April 17, 2013.
Register now to secure your seat at the GMA's! We look forward to seeing you there!
- Outstanding TV or Theatrical Ad
- Funniest Video Asset
- Outstanding Promotional Trailer
- Best Game Footage Trailer
- Best Long Format Featuring Promotional Content
- Best Live Action Promotional Content
- Outstanding Overall Marketing Campaign of the Year
- Outstanding Overall Marketing Campaign - Core Games
- Outstanding Overall Marketing Campaign - Family Games
- Standout Print Advertising
- Standout Outdoor Advertising
- Standout Overall Pop Display
- Best Limited Edition, Special Edition or Collector's Edition
- Best Showing at a Trade Event
- Best Retail Marketing Campaign
- Best Trade Collateral
- Best Website for a Product
- Best Digital Advertising Campaign
- Best use of Digital Media or use of Digital Socal Media Marketing
- Best use of Music in a Promotional Piece
- Best use of Sound Design
- Best Copywriting for a Video Asset
- Best Product Logo Design
- Best Key Art
- Best Promotional Partnership
- Best Product Announcement
- Most Effective Buzz Generating Tactic
- Thinking Outside of the Box
OUTSTANDING TV OR THEATRICAL AD
Halo 4 Scanned
Microsoft Xbox
Assassin's Creed 3 "The Letter" TV
Ubisoft
Call of Duty: Black Ops II "Surprise" Launch Trailer
72andSunny
Call of Duty: Black Ops 2 Reveal
Activision/The Ant Farm
Mass Effect 3- Fight
Electronic Arts
Assassin's Creed 3 In-Cinema :60
Ubisoft/The Ant Farm
OUTSTANDING PROMOTIONAL TRAILER
Far Cry 3 Launch Trailer
g-NET
Hitman Sniper Challenge Full Blood Trailer
Square Enix
Just Dance 4 E3 Announcement Trailer
Buster
Assassin's Creed 3 "Launch Trailer"
Ubisoft and The Ant Farm
PlanetSide 2 "Death is No Excuse"
Sony Online Entertainment & Blur
ZombiU CGI Trailer
Ubisoft
BEST GAME FOOTAGE TRAILER
Borderlands 2 "Wimoweh" Trailer
g-NET, 2K & Gearbox
Call of Duty: Black Ops 2 Reveal
Activision/The Ant Farm
Far Cry 3 Story Trailer
Ubisoft/The Ant Farm
Tomb Raider "Survivor" VGA Trailer
Ignition Creative / Crystal Dynamics
Sleeping Dogs Launch Trailer
Square Enix
Borderlands 2: An Introduction Trailer
2K Games
BEST LONG FORMAT FEATURING PROMOTIONAL CONTENT
Halo 4 Launch Trailer
Microsoft Xbox
Dishonored - "Tales from Dunwall"
Psyop / Rokkan / Evolution Music Partners / DeFacto Sound / Bethesda Softworks
Far Cry 3 Launch Trailer
g-NET
Xbox Fable: The Journey
XBox/The Ant Farm
Assassin's Creed III: Inside Assassin's Creed III
Ubisoft/Modus Operandi
The Final Hours of Tomb Raider Video Series
g-NET & Crystal Dynamics
BEST LIVE ACTION PROMOTIONAL CONTENT
Angry Birds - "Launch TV:60"
Activision/The Ant Farm
Just Dance 4 - "Justin Bieber Surprise"
Ubisoft/The Ant Farm
Mass Effect 3- Fight
Electronic Arts
Black Ops II Reveal "Documentary"
72andSunny
Medal of Honor Warfighter "Global Warfighters" Documentary
g-NET
Sleeping Dogs Live Action Trailer
Square Enix
OUTSTANDING OVERALL MARKETING CAMPAIGN - FAMILY GAMES
Nike + Kinect Training
Microsoft Xbox
Disney Epic Mickey 2: The Power of Two
Disney Interactive/The Ant Farm
LEGO Batman 2: DC Super Heroes Marketing Campaign
WB Games / Hubris Studios / WB Worldwide TV Marketing, Creative Services / Hammer Creative
SCRABBLE
EA - ELECTRONIC ARTS
Dance Central 3
Microsoft Xbox
Just Dance 4
Ubisoft
STANDOUT PRINT ADVERTISEMENT
Sleeping Dogs Print Ads
Square Enix
Guild Wars 2 "Our Time Is Now"
Ayzenberg Group & ArenaNet
Darksiders II
THQ & PETROL
God of War: Ascension
Sony Computer Entertainment America & PETROL
Assassin's Creed 3 "Into Battle"
Ubisoft
Dishonored - Print Ads
Rokkan / Meduzarts / Bethesda Softworks
STANDOUT OUTDOOR ADVERTISING
Tekken Tag Tournament 2
Namco Bandai Games & PETROL
NBA 2K13 - OOH Campaign with Time Square "Triple Stack" Takeover
2K Sports
Borderlands 2 Wallscapes
2K Games
Assassin's Creed 3 Outdoor Campaign
Ubisoft
Halo 4 E3 OOH
Microsoft Xbox
Dishonored - Outdoor Ads
Fearless Media / Rokkan / Meduzarts / Bethesda Softworks
STANDOUT OVERALL POP DISPLAY
Halo 4 Countdown Counter Unit
Origin LLC
Skylanders Giants Toys 'R' Us Feature Shop
Activision and Midnight Oil Creative
Dead Island: Riptide Best Buy Display
Square Enix / Deep Silver
Halo 4 GameStop End cap
Origin LLC
Sleeping Dogs Standee
Square Enix and Midnight Oil Creative
Halo 4 - In line Countdown Unit
Origin LLC
BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR'S EDITION
Call of Duty: Black Ops II - Care Package
Activision & PETROL
Xbox 360 Kinect Star Wars Limited Edition Bundle
LucasArts
Diablo III Collector's Edition
Blizzard Entertainment
Assassin's Creed 3 Limited Edition
Ubisoft
Call of Duty: Black Ops II - Hardened Edition
Activision & PETROL
Soul Calibur V
Off Base Productions
BEST SHOWING AT A TRADE EVENT
Dishonored - E3 2012
PurePartner / Sparks / Bethesda Softworks
Activision Skylanders, Toy Fair 2012
Ignited/Activision
PAX East 2012: Ubisoft Booth Activation
Ubisoft
Halo 4 intro experience at E3 briefing
Microsoft Xbox
Activision E3 2012
Ignited/Activision/The Ant Farm
Injustice: Gods Among Us
Warner Bros. Interactive Entertainment & PETROL
BEST RETAIL MARKETING CAMPAIGN
Assassin's Creed 3
Ubisoft and Midnight Oil Creative
Tomb Raider
Square Enix and Midnight Oil Creative
Call of Duty: Black Ops 2 Retail Marketing Campaign
Activision and Midnight Oil Creative
PlayStation All-Stars Battle Royale
Sony Computer Entertainment America & PETROL
Skylanders Giants
Activision and Midnight Oil Creative
Hitman: Absolution
Square Enix and Midnight Oil Creative
BEST TRADE COLLATERAL
Raiden's Arm
Ignited/Konami
Family Guy Manager Mailer
Activision and Midnight Oil Creative
PlayStation All-Stars: Battle Royale Guide
Off Base Productions
Contre Jour Pop-Up Press Kit
Ayzenberg Group & Microsoft Xbox
Assassin's Creed 3 Alex Ross Steelbook
Ubisoft
Far Cry 3 Destination PlayStation Presentation Video
Ubisoft
BEST WEBSITE FOR A PRODUCT
Assassin's Creed III: Portal
Ubisoft/Pop
Transformers: Fall of Cybertron
Soap Creative & Activision
Sleeping Dogs
Future US / MoreYellow
Dishonored.com Brand Site
Rokkan / Bethesda Softworks
PlanetSide2.com
Sony Online Entertainment
The Amazing Spider-Man
Soap Creative & Activision
BEST DIGITAL ADVERTISING CAMPAIGN
PlanetSide 2: "WTF Advertising Campaign"
Sony Online Entertainment & Ayzenberg Group
Dishonored - Online Advertising
Rokkan / Fearless Media / Bethesda Softworks
God of War: Ascension
Sony Computer Entertainment America & PETROL
Prototype 2
Soap Creative & Activision
Guild Wars 2 "We Are The Brave"
Ayzenberg Group & ArenaNet
Assassin's Creed III: Online Banners
Ubisoft/Modus Operandi
BEST USE OF MUSIC IN A PROMOTIONAL PIECE
Lindsey Stirling for Just Dance 4
Ubisoft
Borderlands 2 "Wimoweh" Trailer
g-NET, 2K & Gearbox
ZombiU
Ubisoft
Amazing Spiderman - "GDC Trailer"
Activision/The Ant Farm
Dishonored - "Drunken Whaler"
COPILOT / Rokkan / Bethesda Softworks
Just Dance 4 - Gangnam Style Trailer
Ubisoft
BEST USE OF SOUND DESIGN
Dishonored - Tales from Dunwall
Defacto Sound & Bethesda Softworks
Call of Duty: China Reveal
Activision/The Ant Farm
Dishonored - "Tales from Dunwall" - Chapter 1
Defacto Sound / Evolution Music Partners / Rokkan / Bethesda Softworks
Dead Space 3 "Turn it Off" Trailer
g-NET
Aliens Colonial Marines - Trailer 2
Gearbox/The Ant Farm
Dishonored
Defacto Sound & Bethesda Softworks
BEST PRODUCT LOGO DESIGN
Star Wars 1313
LucasArts and Hamagami/Carroll Inc.
Skylanders Giants
Activision and Hamagami/Carroll Inc.
WORLD OF MERCENARIES LOGO
THE ANT FARM
Injustice: Gods Among Us
Warner Bros. Interactive Entertainment & PETROL
Halo 4
Microsoft Xbox
Call of Duty: Black Ops II
Activision & PETROL
BEST KEY ART
Assassin's Creed 3 Limited Edition Box
Ubisoft
Hitman Absolution 47 Initiative
Square Enix
Metal Gear Rising: Revengeance
Ignited/Konami
Sleeping Dogs Key Art
Square Enix
Call of Duty: Black Ops II - DLC #1
Activision & PETROL
God of War: Ascension
Sony Computer Entertainment America & PETROL
BEST PROMOTIONAL PARTNERSHIP
Madden NFL 13 Cover Vote Campaign
EA SPORTS, ESPN and Fleishman-Hillard
Halo 4 Mountain Dew Partnership
Microsoft Xbox
Assassin's Creed 3 "Rock The Vote" Video
Ubisoft
Dishonored - SyFy/Face Off Integration
Fearless Media / Bethesda Softworks
Just Dance 4 - Cheetos Partnership
Ubisoft
EA SPORTS and ESPN - Partnership
Electronic Arts, ESPN
BEST PRODUCT ANNOUNCEMENT
Deadpool Announcement
Ignited/Activision
Call of Duty: Black Ops 2 Reveal
Activision/The Ant Farm
Assassin's Creed III: Global Announce
Ubisoft/Modus Operandi
God of War: Ascension
Sony Computer Entertainment America & PETROL
Resident Evil 6 Announcement Strategy
Capcom and Tangible Media
MOST EFFECTIVE BUZZ GENERATING TACTIC
Assassin's Creed III: YouTube Influencer Campaign
Ubisoft/Plaid Social Labs/Alloy Digital
Madden NFL 13 Cover Vote Campaign
EA SPORTS, ESPN and Fleishman-Hillard
Halo 4 Glyph
Microsoft Xbox / AKQA
Deadpool does Comic-Con
Ignited/Activision
Just Dance Your Way to Justin Bieber
Ubisoft
THINKING OUTSIDE OF THE BOX
Hip Hop Dance Experience NFL Program
Ubisoft
Deadpool Announcement
Ignited/Activision
Just Dance 4 - "Justin Bieber Surprise"
Ubisoft/The Ant Farm
Halo 4 Glyph
Microsoft Xbox / AKQA
EA Sports Bar at The Cosmopolitan of Las Vegas
EA Sports
Action Movie FX App
72andSunny
PLEASE NOTE:
* Due to select categories being judged at a later date, the finalists/winners in those categories will be announced at the awardsshow.
* Finalist information (i.e. title and credited company) is original, as submitted by the entrant.
Please contact the awards department with any questions:
(310) 789-1503 of stacy@promaxbda.org