GMA 2015 Finalists

IDG PRESENTS:
2015 Game Marketing Awards – FINALIST LIST


**PLEASE NOTE**

DUE TO SELECT CATEGORIES BEING JUDGED AT A LATER DATE, THE FINALISTS IN SOME CATEGORIES ARE NOT INCLUDED ON THIS LIST.  FINALISTS/WINNERS IN THOSE CATEGORIES WILL BE ANNOUNCED AT THE AWARDS SHOW.

ALL ENTRY INFORMATION IS ORIGINAL, AS SUBMITTED BY THE ENTRANT.
PLEASE SUBMIT ANY CHANGE REQUESTS BY EMAIL TO awards@PROMAXBDA.ORG


OUTSTANDING TV OR THEATRICAL AD

Halo: The Master Chief Collection – We Will Rock You
Xbox

Call of Duty: Advanced Warfare – Reveal
Ant Farm

Far Cry 4 CGI Spot
Ubisoft

Watch Dogs Television Ad
Ubisoft/ Cutwater

Titanfall “Shadow”
Heat

FUNNIEST VIDEO ASSET

Shape Up College Humor Integration
Ubisoft

BattleBlock Theater Steam Announcement Trailer
The Behemoth

Peggle Blast – Chum Rush
PopCap Games

Madden Season
Heat

Just Dance 2015 Smosh Game Bang
Ubisoft

OUTSTANDING PROMOTIONAL TRAILER

South Park: The Stick of Truth Launch Trailer
Ubisoft, South Park Digital Studios

Tom Clancy’s The Division Cinematic Trailer
Ubisoft

Far Cry 4 – The Collaboration
Ant Farm

ACU E3 Trailer – Lorde CG Video
Ubisoft

Dead Island 2 Announcement Trailer
Deep Silver + Axis Animation

OUTSTANDING PROMOTIONAL TRAILER – MOBILE GAMES

Marvel Contest of Champions New York Comic-Con Trailer
Kabam, Inc.

SimCity BuildIt – Launch Trailer
g-NET

Peggle Blast – Aim for Greatness
PopCap / EA Mobile

World of Thingies
Simple Films, Inc. 

Looney Tunes: Dash!
Petrol Advertising

BEST GAME FOOTAGE TRAILER

Call of Duty: Advanced Warfare – MP Reveal
Ant Farm

Call of Duty: Advanced Warfare – Reveal
Ant Farm

Destiny – Launch
Ant Farm

Destiny – New Beginnings E3 Trailer
Ant Farm

Wolfenstein: The New Order – House of the Rising Sun
g-NET

BEST LONG FORMAT FEATURING PROMOTIONAL CONTENT

Forza Horizon 2, Driver Profile: Mario
Xbox

Battlefield Hardline – E3 World Premiere Event
g-NET & Electronic Arts

Watch_Dogs – 101 Trailer
g-NET & Ubisoft

Madden Season
Heat

WoW – Looking for Group
Blizzard Entertainment

BEST SHORT FORMAT FEATURING PROMOTIONAL CONTENT

Call of Duty: Advanced Warfare – E3 BTS Vignette: Story
Ant Farm

Shape Up College Humor Integration
Ubisoft

Xbox Kinect Sports Rivals – Champion Creation
Ant Farm

ACU Story Trailer
Ubisoft

Dragon Age: Inquisition – Gameplay Trailer – The Inquisitor
BioWare & Electronic Arts

BEST LIVE ACTION PROMOTIONAL CONTENT

Sunset Overdrive: The Live Action Trailer for the Game Too Big for a Live Action Trailer
Xbox

Far Cry 4 Devin Supertramp and GoPro
Ubisoft

Watch Dogs- Amazing Street Hack
Ubisoft

Devin SuperTramp Paris Parkour Video
Ubisoft

FIFA 15 – Official TV Commercial
Electronic Arts

BEST USE OF MUSIC IN A PROMOTIONAL PIECE

Wolfenstein: The New Order – House of the Rising Sun
g-NET

ACU E3 Trailer – Lorde CG Video
Ubisoft

Dead Island 2 Announcement Trailer
Deep Silver + Axis Animation

Titanfall “Shadow”
Heat

Just Dance 2015 & Kurt Hugo Schneider
Ubisoft

OUTSTANDING OVERALL MARKETING CAMPAIGN OF THE YEAR

Destiny
Ant Farm with 72andSunny

Watch Dogs Outstanding Overall Marketing Campaign
Ubisoft

The Sims 4 – The Academy
Electronic Arts

Just Dance 2015 Marketing Campaign Highlights
Ubisoft

AC Unity Campaign
Ubisoft

EA SPORTS™ FIFA 15 Marketing Campaign
Electronic Arts

OUTSTANDING OVERALL MARKETING CAMPAIGN – CORE GAMES

Destiny
Ant Farm with 72andSunny

TitanFall Launch Campaign
NoodleHaus

Far Cry 4 – Every Second is a Story
Ubisoft

Watch Dogs Outstanding Overall Marketing Campaign- Core
Ubisoft

ACU Campaign – CORE
Ubisoft

OUTSTANDING OVERALL MARKETING CAMPAIGN – FAMILY GAMES

Kinect Sports Rivals Launch Campaign
Xbox

Shape Up Marketing Campaign
Ubisoft

Plants vs. Zombies Garden Warfare – Marketing Campaign
PopCap Games

Just Dance 2015 Family Marketing Campaign Highlights
Ubisoft

Drink Good Do Good
OMD

OUTSTANDING MARKETING – FREE TO PLAY

DC Universe Online
Sony Online Entertainment

PlanetSide 2
Sony Online Entertainment

Fortnite Storm Chasers (Touring Event Series)
Epic Games + iam8bit

Marvel Contest of Champions
Kabam Inc.

OUTSTANDING OVERALL ADVERTISING CAMPAIGN

Sunset Overdrive – Launch Campaign
Xbox

Forza Horizon 2 – Launch Campaign
Xbox

Far Cry 4 – Every Second is a Story
Ubisoft

Madden 15
Heat

FIFA 15 – Official TV Commercial /FIFA 15 Ultimate Team – Official Trailer
Electronic Arts

STANDOUT OUTDOOR ADVERTISING

Lords of the Fallen – E3 Activation, Stained Glass Windows
Bandi Namco Games Inc. / Midnight Oil

Montreal OOH AC Unity Illusion Ad
Ubisoft

Gamer Masterpiece
Sony Computer Entertainment America

Mortal Kombat X – E3 Signage
AKQA & Warner Brothers Interactive Entertainment

Gorehowl Cab
Blizzard Entertainment

BEST USE OF INFLUENCERS INTEGRATION

Sunset Overdrive – Explosion Week
Xbox

Far Cry 4 Devin Supertramp and GoPro
Ubisoft

Death by Far Cry 4
Ubisoft

Just Dance 2015 & Tyler Oakley
Ubisoft

2K’s New Media Program in support of Evolve
2K

BEST PR CAMPAIGN

Far Cry 4 Quest for Everest
Ubisoft

Madden NFL 15 “Madden Season” Launch Campaign
EA SPORTS

Watch Dogs PR Campaign
Ubisoft

NBA 2K15
2K

Launching Evolve: 2K’s 2014 – 2015 PR Campaign
2K

STANDOUT OVERALL POP DISPLAY

Call of Duty Advanced Warfare/Destiny Dual Photo Op Display
Activision / Midnight Oil

Activision Call of Duty Advanced Warfare
In-Store Focus LLC

Halo TMCC Half Pallet
Origin LLC

Call of Duty Shipper
Origin LLC

Activision Skylanders Trap Team Interactive Display
In-Store Focus LLC

BEST BOX ART (STANDARD GAME VERSION)

Far Cry 4 Box Art
Ubisoft

Borderlands: The Pre-Sequel – Box Art
2K

Sid Meier’s Civilization: Beyond Earth Box Art
2K

Just Dance 2015 Box Art
Ubisoft

DESTINY STANDARD EDITION
PETROL ADVERTISING

BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION

Lightning Returns FINAL FANTASY XIII Collector’s Edition
Secret Powers

AC Unity’s Collector’s Edition
Ubisoft

Watch Dogs Limited Edition
Ubisoft

Titanfall Collectors Edition
Rvckvs/Respawn Entertainment

DESTINY GHOST EDITION
PETROL ADVERTISING

BEST SHOWING AT A TRADE OR CONSUMER EVENT

Far Cry 4 PAX Arena
Ubisoft

Murdered: Soul Suspect- Pax Video Stunt
Square Enix America / Midnight Oil

Borderlands: The Pre-Sequel – Nerdist/2K/ComicCon Activation
2K

AC Comic Con Parkour Course
Ubisoft

PlayStation Experience
Sony Computer Entertainment America

BEST RETAIL MARKETING CAMPAIGN

Destiny – Retail Marketing Campaign
Activision / Midnight Oil

Skylanders Trap Team – Retail Marketing Campaign
Activision / Midnight Oil

LIGHTNING RETURNS: FINAL FANTASY XIII – Channel Campaign – GameStop Epic Rewards, Prima Strategy Gui
Square Enix America

Just Dance 2015 Retail Marketing Campaign
Ubisoft

Watch Dogs Best Retail
Ubisoft

BEST WEBSITE FOR A PRODUCT

A New Pokemon.com for a New Generation of Fans
The Pokémon Company International at www.pokemon.com and POP at www.popagency.com

Watch Dogs Digital Shadow
Ubisoft/AKQA

GIFerator
Heat/Grow

PlayStation.com
Sony Computer Entertainment America

Ubisoft.com
AKQA and Ubisoft Digital Marketing

BEST DIGITAL ADVERTISING CAMPAIGN

Death by Far Cry 4
Ubisoft

Watch Dogs Best Digital Advertising Campaign
Ubisoft

Madden 15
Heat

The Sims 4 – The Academy
Electronic Arts

Gamer Masterpiece
Sony Computer Entertainment America

BEST USE OF SOCIAL MEDIA TO PROMOTE A GAME

Watch Dogs Digital Shadow
Ubisoft/AKQA

Madden Season
Heat

GIFerator
Heat/Grow

Call of Duty: Advanced Warfare – Mission Zero
Activision

Middle-earth: Shadow of Mordor #OrcTakeover
Edelman & Warner Bros Interactive Entertainment

BEST USE OF SOUND DESIGN

The Evil Within Launch Trailer
Buddha Jones

Call of Duty: Advanced Warfare – MP Reveal
Ant Farm

Call of Duty: Advanced Warfare – Reveal
Ant Farm

FC4 Every Second Is A Story
Ubisoft

AC Sit Back TV Spot
Ubisoft

BEST COPYWRITING FOR A MARKETING ASSET

Far Cry 4 Danny Pudi Map Editor Trailer
Ubisoft

Far Cry 4 Every Second Is A Story
Ubisoft

AC Rob Zombie’s French Revolution
Ubisoft

TheSims 4 – The Academy
Electronic Arts

Middle-earth: Shadow of Mordor #OrcTakeover
Edelman & Warner Bros Interactive Entertainment

BEST EDITING FOR A VIDEO ASSET

Far Cry 4 – Story
Ant Farm

Far Cry 4 – The Collaboration
Ant Farm

Wolfenstein: The New Order – Boom Boom
g-NET

Evolve Interactive Trailer
2K

FIFA 15 – Official E3 Gameplay Trailer
Electronic Arts

BEST CG FOR A VIDEO ASSET

Far Cry 4 CGI Spot
Ubisoft

Final Fantasy: Lightning Returns – 16 bit “Retro-spective” Trailer
Square Enix / Platform

ACU E3 Trailer – Lorde CG Video
Ubisoft

Dead Island 2 Announcement Trailer
Deep Silver & Axis Animation

Watch Dogs TV Ad-CG
Ubisoft/ Cutwater LLC/ Digic Pictures

BEST PRODUCT LOGO DESIGN

Triad Wars
Square Enix and Hamagami/Carroll Inc.

Dead Island 2 – Logo
Deep Silver/Midnight Oil

Sid Meier’s Civilization Beyond Earth logo
2K

AC Unity Crest
Ubisoft

Evolve logo
Team One / 2K

BEST KEY ART

Triad Wars Closed Beta Art
Square Enix and Hamagami/Carroll Inc.

Sid Meier’s Civilization: Beyond Earth Key Art
2K

Watch Dogs Best Key Art
Ubisoft

Footprint
Team One / 2K / The Refinery

DESTINY
PETROL ADVERTISING

BEST PROMOTIONAL PARTNERSHIP

Sunset Overdrive – Explosion Week
Xbox, Discovery Digital Media

Far Cry 4 Devin Supertramp and GoPro
Ubisoft

Far Cry 4 Donald Glover and Danny Pudi
Ubisoft

THE XFINITY SPEED CHALLENGE (THE CREW)
UBISOFT

Call of Duty: Advanced Warfare – Uber
Activision

BEST PRODUCT ANNOUNCEMENT

Battlefield Hardline – E3 World Premiere Event
g-NET & Electronic Arts

Super Ultra Dead Rising 3 Arcade Remix Hyper Edition Ex Alpha Plus – E3 Announcement
g-NET

Mortal Kombat X – Announcement
AKQA & Warner Brothers Interactive Entertainment

Evolve Announcement
Team One / 2K

WoD Cinematic
Blizzard Entertainment

MOST EFFECTIVE BUZZ GENERATING TACTIC

Sunset Overdrive – #LetFizzieIn
Xbox

Call of Duty Advanced Warfare: Seeding the Speech
Edelman

Battlefield Hardline – E3 World Premiere Event
g-NET & Electronic Arts

Shadow Realms – You’ve Been Chosen viral series
g-NET

Watch Dogs Most Effective Buzz
Ubisoft/ AKQA

BEST COOL SH*T

Sunset Overdrive: The Swag
Xbox

ACU Phantom Blade
Ubisoft

The Sims 4 Promotional Swag
Electronic Arts

The Hohokum Almanac
Santa Monica Studio + iam8bit

Little D.I.C.E. Golden Books
Academy of Interactive Arts & Sciences + iam8bit

THINKING OUTSIDE OF THE BOX

Call of Duty Advanced Warfare: Seeing the Speech
Edelman

Far Cry 4 Quest for Everest
Ubisoft

AC Comic Con Parkour Course
Ubisoft

GIFerator
Heat/Grow

Just Dance 2015 Homecoming
Ubisoft

Ayzenberg Freddie Georges Production Group San Francisco’s Yerba Buena Center for the Arts (YBCA) Rogers & Cowan IGN GameSpot GameStop Media Curse Ubisoft Wikia Nerdist Geek and Sundry Facebook 2K Twitch Midnight Oil The Refinery National Graphics, Inc. Pandora Marketing Instincts Controller Gear Killer Tracks Google YouTube JohnsByrne PhotoBoothless Novobox + Futurpak