IDG PRESENTS:

2014 Game Marketing Awards – FINALIST LIST


**PLEASE NOTE**

DUE TO SELECT CATEGORIES BEING JUDGED AT A LATER DATE, THE FINALISTS IN SOME CATEGORIES ARE NOT INCLUDED ON THIS LIST.  FINALISTS/WINNERS IN THOSE CATEGORIES WILL BE ANNOUNCED AT THE AWARDS SHOW.

ALL ENTRY INFORMATION IS ORIGINAL, AS SUBMITTED BY THE ENTRANT.
PLEASE SUBMIT ANY CHANGE REQUESTS BY EMAIL TO awards@PROMAXBDA.ORG


OUTSTANDING TV OR THEATRICAL AD

Madden 25: Running Back Sons
EA Sports + Heat

Greatness Awaits for PlayStation 4
Sony Computer Entertainment America

Perfect Day Commercial
Sony Computer Entertainment America

Dead Rising 3: Happy Together :30
Xbox & g-NET

Xbox One: Invitation
Xbox, Crispin Porter + Bogusky

OUTSTANDING PAID DIGITAL MEDIA AD: LONG FORM

Rocksmith :45 Pre-Roll
Nomadic, Ubisoft, HardPin, Beast

Assassin’s Creed IV: Black Flag- SMOSH Power Ballad
Ubisoft

Assassin’s Creed IV: Black Flag- Man at Arms
Ubisoft

Assassin’s Creed IV: Black Flag- Tattoo
Ubisoft

Forza Motorsport 5: FilmSpeed
Xbox and twofifteenmccann

FUNNIEST VIDEO ASSET

Ultimate Warrior returns as the WWE 2K14 pre-order bonus
2K

Tea Time (It’s Call of Duty Time)
Activision Publishing / 72andSunny

Far Cry 3: Blood Dragon “Launch” Trailer
Buddha Jones

Leviathan: Warships Jazz Trailer
Paradox Interactive

Gears of War: Judgment – The Gears of Civil War
Xbox, Liquid Thread, Funny or Die, IGN

OUTSTANDING PROMOTIONAL TRAILER

Wolfenstein: The New Order – Announcement Trailer
Bethesda Softworks, AKQA, Psyop, COPILOT, Defacto Sound

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

Nether Trailer
Section Studios

Watch Dogs – Exposed Trailer
Ubisoft

Dying Light E3 Trailer
Warner Bros. Interactive Entertainment / Ayzenberg Group

BEST GAME FOOTAGE TRAILER

Assassins Creed Black Flag – Pirate Heist Trailer
Ant Farm

Far Cry 3 Blood Dragon
Ubisoft, Buddha Jones

The Last of Us Announce Trailer
Sony Computer Entertainment America

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

Mad Max – Soul of a Man
Ant Farm

BEST LONG FORMAT FEATURING PROMOTIONAL CONTENT

Rocksmith – Ross’ Success Story
Nomadic, Ubisoft, HardPin, Beast

Gran Turismo Documentary- KAZ: Pushing the Virtual Divide
Sony Computer Entertainment America

Splinter Cell: Blacklist 101 Trailer
Ubisoft

Forza Motorsport 5
Xbox and g-NET

Gears of War: Judgment – The Gears of Civil War
Xbox, Liquid Thread, Funny or Die, IGN

BEST LIVE ACTION PROMOTIONAL CONTENT

Masked Warriors
Activision Publishing/72andSunny

Star Wars The Old Republic
FCB

God of War: Ascension “From Ashes” Live Action Trailer
Sony Computer Entertainment America

Greatness Awaits
Sony Computer Entertainment America

The Bureau: XCOM Declassified “Burn Room”
Team One and 2K

OUTSTANDING OVERALL MARKETING CAMPAIGN OF THE YEAR (All Inclusive)

Madden 25
EA Sports + Heat

Greatness Awaits for PlayStation 4
Sony Computer Entertainment America

Just Dance 2014
Ubisoft

Assassin’s Creed IV: Black Flag- Unite Under the Black Flag Campaign
Ubisoft

Far Cry 3 Blood Dragon
Ubisoft, Abstrakt, Buddha Jones, Digital Corridor, Mike Diva, Plaid Social Labs

OUTSTANDING OVERALL MARKETING CAMPAIGN – CORE GAMES (Sports, Action, etc.)

EA SPORTS Madden NFL 25 Launch Campaign
EA SPORTS

Gran Turismo 6- First Love
Sony Computer Entertainment America

The Last of Us Marketing Campaign for PS3
Sony Computer Entertainment America

Assassin’s Creed IV: Black Flag- Unite Under the Black Flag Campaign
Ubisoft

Forza Motorsport 5
Xbox, Razorfish, twofifteenmccann, SMG, Ayzenberg, g-NET

STANDOUT AD CAMPAIGN

Ghosts
Activision Publishing / 72andSunny

Rocksmith Success Stories
Nomadic, Ubisoft, HardPin, Beast

Greatness Awaits
Sony Computer Entertainment America

The Bureau: XCOM Declassified campaign
Team One and 2K

Ryse Son of Rome: Launch Campaign
Xbox, twofifteenmccann, g-NET, Razorfish

STANDOUT OUTDOOR ADVERTISING

TOMB RAIDER
IGNITION PRINT / CRYSTAL DYNAMICS / SQUARE ENIX

Tomb Raider Latin America Outdoor Advertising
Square Enix

Saints Row IV Latin America Outdoor Campaign
Square Enix / Deep Silver

Assassin’s Creed IV: Black Flag- Out of Home Campaign
Ubisoft

Xbox One Launch – Out of Home
Xbox, Crispin Porter + Bogusky

STANDOUT OVERALL POP DISPLAY

Skylanders SWAP Force Toys R Us Pre-Sell Display
Activision / Midnight Oil

Skylanders SWAP Force Walmart Portal Inline
Activision / Midnight Oil

Xbox One Wal-Mart Half Pallet
Origin

Tomb Raider Product Holding Display
Square Enix / Midnight Oil

Tomb Raider Character Standee
Square Enix / Midnight Oil

BEST PRODUCT PACKAGING

Skylanders SWAP Force Starter Kit
Activision and Hamagami/Carroll Inc.

Skylanders SWAP Force Single Character Package
Activision and Hamagami/Carroll Inc.

THE LAST OF US / POST-PANDEMIC EDITION
IGNITION PRINT / NAUGHTY DOG / SONY COMPUTER ENTERTAINMENT AMERICA

XCOM Standard Packaging
Petrol and 2K

Hitman Trilogy Art Book Edition
Square Enix / Secret Powers / New Science Agency

BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION

Saints Row IV Game of the Generation Edition
Deep Silver / Midnight Oil

Ni no Kuni Wizard’s Edition
Namco Bandai Games America, Inc.

Call of Duty: Ghosts SteelBook
Petrol and Activision

Call of Duty: Ghosts Prestige Edition Package
Petrol and Activision

Splinter Cell: Blacklist – Paladin Limited Edition
Ubisoft

BEST SHOWING AT A TRADE EVENT

Borderlands 2 PAX Prime 2013 Booth
2K & Freddie George

E3 Experience, Activision|Blizzard
Activision|Blizzard

Mad Max ComicCon – Put Yourself in the Game
More Yellow

Plants vs Zombies E3 Trade Show
Petrol and PopCap Games

Saints Row IV E3 Party
Square Enix / Deep Silver / Midnight Oil

BEST RETAIL MARKETING CAMPAIGN

Skylanders SWAP Force
Activision / Midnight Oil

Saints Row IV Retail Marketing Campaign
Square Enix / Deep Silver / Midnight Oil

Assassin’s Creed IV: Black Flag
Ubisoft

Just Dance 2014, GameStop & Lady Gaga
Ubisoft

Xbox Day One Edition
Xbox

BEST WEBSITE FOR A PRODUCT

SimCity: letsallbemayor.com
FCB

Saints Row IV
Future US, Inc., Tangible Media, Inc., Midnight Oil Creative

us.playstation.com
Sony Computer Entertainment America

Dead Rising 3: Path to the Afterparty
Xbox and POP

Xbox One Launch Page
Xbox and Razorfish

BEST DIGITAL ADVERTISING CAMPAIGN

SimCity Digital Campaign
FCB

Batman Arkham Origins Digital Advertising
Petrol and Warner Bros. Interactive

Gateways to Greatness
Sony Computer Entertainment America

Assassin’s Creed IV: Black Flag- Digital Ad Campaign
Ubisoft

Xbox One Launch
Xbox, Razorfish

BEST USE OF PAID DIGITAL MEDIA

The Disney Infinity Machine Youtube Takeover
Disney Interactive/Soap Creative/Artifact

Battlefield 4 Immersive Banner
FCB

Rocksmith.com Game-to-Web Program
Ubisoft

Splinter Cell: Blacklist Best Digital Media
Ubisoft

Assassin’s Creed IV: Black Flag-Man at Arms
Ubisoft

BEST USE OF DIGITAL MEDIA IN OWNED CHANNELS

Call of Duty Ghosts: Rally For Reveal
Activision

Xbox One Product Launch
Xbox and Ayzenberg Group

2K XCOM Enemy Within Campaign
Modus Operandi

League of Legends Login Screen: Yasuo
Riot Games

Assassin’s Creed IV: Black Flag- Historical Tumblr & Gameplay Infographics
Ubisoft

BEST USE OF MUSIC IN A PROMOTIONAL PIECE

Mad Max – Soul of a Man
Ant Farm

League of Legends Music: Get Jinxed
Riot Games

Perfect Day Commercial
Sony Computer Entertainment America

The Bureau: XCOM Declassified “Burn Room”
Team One and 2K

Forza Motorosport 5: FilmSpeed
Xbox and twofifteenmccann

Sunset Overdrive E3 Teaser
Xbox, Insomniac Games & Psyop

BEST USE OF SOUND DESIGN

Call of Duty: Ghosts Attract Mode
Ant Farm

Watch Dogs “Honored” Trailer
Buddha Jones

The Evil Within TGS Trailer
Defacto Sound & Bethesda Softworks

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

Watch Dogs – Exposed Trailer
Ubisoft

BEST COPYWRITING FOR A VIDEO ASSET

Assassins Creed: Black Flag Devil’s Shot CG TV60
Ant Farm

Ninja Gaiden Z E3 Trailer
Buddha Jones

“Guild Wars 2″ – The Great MMO Migration
iam8bit & ArenaNet

Killzone Shadow Fall “Oaths and Promises” Trailer
Sony Computer Entertainment America

Watch Dogs – Exposed Trailer
Ubisoft

BEST EDITING FOR A VIDEO ASSET

Watch_Dogs Exposed Cutdown TV30
Ant Farm

Assassins Creed Black Flag – Under the Black Flag Trailer
Ant Farm

Watch Dogs “Honored” Trailer
Buddha Jones

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

Just Dance 2014 Online Launch Trailer
Ubisoft Entertainment

BEST CG FOR A VIDEO ASSET

League of Legends Cinematic: Twist of Fate
Riot Games

Greatness Awaits
Sony Computer Entertainment America

Watch Dogs – Exposed Trailer
Ubisoft

Official Trailer of Plants vs. Zombies 2: It’s About Time
Wolf & Crow

Dead Rising 3: Launch Trailer
Xbox and g-NET

BEST PRODUCT LOGO DESIGN

EA Sports Brand ID Bootflow Graphics
Modus Operandi

Hello Hero Logo Design
One+K

Call of Duty: Ghosts Logo
Petrol and Activision

Plants vs Zombies Garden Warfare Logo
Petrol and PopCap Games

Middle-earth: Shadow of Mordor
Warner Bros. Interactive Entertainment and Hamagami/Carroll Inc.

BEST KEY ART

Wolfenstein: The New Order – Key Art Suite
Bethesda Softworks, AKQA, Red Engine Productions

Saints Row IV
Deep Silver / Midnight Oil

Bioshock Infinite Key Art
Petrol and 2K

Destiny Key Art
Petrol and Activision

Plants vs Zombies Garden Warfare Key Art
Petrol and PopCap Games

BEST PROMOTIONAL PARTNERSHIP

Call of Duty: Ghosts Walmart
Ant Farm

Call of Duty: Ghosts Gamestop Reveal
Ant Farm

Eminem – “Survival” ft. Call of Duty: Ghosts
Plus Four Productions

Just Dance 2014
Ubisoft

Xbox One and PepsiCo Partnership
Xbox, PepsiCo, Wunderman, Motive

BEST PRODUCT ANNOUNCEMENT

Call Of Duty: Ghosts Global Multiplayer Reveal
Activison Publishing

Mad Max – Ethos
Ant Farm

“DuckTales Remastered” Sing-A-Long Reveal Trailer
iam8bit & Capcom

The Bureau: XCOM Declassifed Announcement
Team One and 2K

Assassin’s Creed IV: Black Flag- Announcement
Ubisoft

Far Cry 3 Blood Dragon
Ubisoft, Abstrakt

MOST EFFECTIVE BUZZ GENERATING TACTIC

Call Of Duty: Ghosts Global Multiplayer Reveal
Activision Publishing

Madden NFL 25 Colin Kaepernick vs. Russell Wilson Eyebrow Wager Activation
EA SPORTS

“Guild Wars 2″ – The Great MMO Migration
iam8bit & ArenaNet

Assassin’s Creed IV: Black Flag- Man at Arms
Ubisoft

Assassin’s Creed IV black Flag: Comic Con Ship Event
Ubisoft

BEST COOL SH*T

“DuckTales Remastered” Gold NES Cartridge Press Kit
iam8bit & Capcom

Puppeteer Theatre
Sony Computer Entertainment America

Kingdom Hearts HD Art Book Edition
Square Enix/ iam8bit

Kingdom Hearts HD Wall of Awesome + Launch Event
Square Enix/ Midnight Oil

Splinter Cell: Blacklist Limted Paladin Aircraft Edition
Ubisoft

THINKING OUTSIDE OF THE BOX

E3 Surround Vision for Activision Blizzard
Ant Farm and NCompass

Madden 25 Eyebrow
EA Sports + Heat 

Splinter Cell: Blacklist E3 Launch 2013
Leviathan

Assassin’s Creed IV Black Flag: Comic Con Ship Event
Ubisoft

Forza Motorsport 5: FilmSpeed
Xbox and twofifteenmccann

Killer Tracks Modus Operandi Freddie Georges Production Group The Berlin School of Creative Leadership San Francisco’s Yerba Buena Center for the Arts (YBCA) Rogers & Cowan Twitch Machinima Marketing Instincts IGN intergi Playwire EEDAR Revolt GameSpot GameStop Media Curse Curse Midnight Oil Ant Farm 2K Ubisoft Carbine Studios Pandora [a] list daily gamesindustry international Nomadic Agency GES Google YouTube Facebook Mass Relevance