IDG World Expo Congratulates

The 2014 Game Marketing Awards Winners

GAME MARKETING AGENCY OF THE YEAR

MIDNIGHT OIL

GAME MARKETING TEAM OF THE YEAR

UBISOFT

OUTSTANDING TV OR THEATRICAL AD

GOLD

Perfect Day Commercial
Sony Computer Entertainment America

SILVER

Greatness Awaits for PlayStation 4
Sony Computer Entertainment America

BRONZE

Xbox One: Invitation
Xbox, Crispin Porter + Bogusky

OUTSTANDING PAID DIGITAL MEDIA AD: SHORT FORM

GOLD

Just Dance 2014 PreRoll “Katy Perry : Lion”
Ubisoft

SILVER

Just Dance 2014 PreRoll “Katy Perry : Baby”
Ubisoft

BRONZE

Just Dance 2014 PreRoll “Katy Perry : Disco”
Ubisoft

OUTSTANDING PAID DIGITAL MEDIA AD: LONG FORM

GOLD

Assassin’s Creed IV: Black Flag- Tattoo
Ubisoft

SILVER

Forza Motorsport 5: FilmSpeed
Xbox and twofifteenmccann

BRONZE

Assassin’s Creed IV: Black Flag- Man at Arms
Ubisoft

FUNNIEST VIDEO ASSET

GOLD

Leviathan: Warships Jazz Trailer
Paradox Interactive

SILVER

Tea Time (It’s Call of Duty Time)
Activision Publishing / 72andSunny

BRONZE

Far Cry 3: Blood Dragon “Launch” Trailer
Buddha Jones

OUTSTANDING PROMOTIONAL TRAILER

GOLD

Watch Dogs – Exposed Trailer
Ubisoft

SILVER

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

BRONZE

Wolfenstein: The New Order – Announcement Trailer
Bethesda Softworks, AKQA, Psyop, COPILOT, Defacto Sound

BEST GAME FOOTAGE TRAILER

GOLD

The Last of Us Announce Trailer
Sony Computer Entertainment America

SILVER

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

BRONZE

Mad Max – Soul of a Man
Ant Farm

BEST LONG FORMAT FEATURING PROMOTIONAL CONTENT

GOLD

Gran Turismo Documentary- KAZ: Pushing the Virtual Divide
Sony Computer Entertainment America

SILVER

Rocksmith – Ross’ Success Story
Nomadic, Ubisoft, HardPin, Beast

BRONZE

Gears of War: Judgment – The Gears of Civil War
Xbox, Liquid Thread, Funny or Die, IGN

BEST LIVE ACTION PROMOTIONAL CONTENT

GOLD

Greatness Awaits
Sony Computer Entertainment America

SILVER

Masked Warriors
Activision Publishing/72andSunny

BRONZE

God of War: Ascension “From Ashes” Live Action Trailer
Sony Computer Entertainment America

OUTSTANDING OVERALL MARKETING CAMPAIGN OF THE YEAR (All Inclusive)

GOLD

Assassin’s Creed IV: Black Flag- Unite Under the Black Flag Campaign
Ubisoft

SILVER

Greatness Awaits for PlayStation 4
Sony Computer Entertainment America

BRONZE

Madden 25
EA Sports + Heat

OUTSTANDING OVERALL MARKETING CAMPAIGN – CORE GAMES
(Sports, Action, etc.)

GOLD

The Last of Us Marketing Campaign for PS3
Sony Computer Entertainment America

SILVER

EA SPORTS Madden NFL 25 Launch Campaign
EA SPORTS

BRONZE

Assassin’s Creed IV: Black Flag- Unite Under the Black Flag Campaign
Ubisoft

OUTSTANDING OVERALL MARKETING CAMPAIGN – FAMILY GAMES
(Music, Fitness, Kids, etc.)

GOLD

Just Dance 2014
Ubisoft

SILVER

Disney Infinity
Disney Interactive/Soap Creative/Artifact/Mistress

BRONZE

Activision Family Game Summit
Sandbox Strategies

OUTSTANDING OVERALL MARKETING CAMPAIGN – MOBILE GAMES

GOLD

Cut the Rope 2: Om Nom’s Unexpected Adventure
ZeptoLab

SILVER

Middle-earth Smack Talk
Kabam Inc.

BRONZE

Hello Hero Marketing Campaign
One+K

STANDOUT AD CAMPAIGN

GOLD

The Bureau: XCOM Declassified campaign
Team One AND 2k GAMES

SILVER

Greatness Awaits
Sony Computer Entertainment America

BRONZE

Ryse Son of Rome: Launch Campaign
Xbox, twofifteenmccann, g-NET, Razorfish

STANDOUT OUTDOOR ADVERTISING

GOLD

Xbox One Launch – Out of Home
Xbox, Crispin Porter + Bogusky

SILVER

TOMB RAIDER
IGNITION PRINT / CRYSTAL DYNAMICS / SQUARE ENIX

BRONZE

Saints Row IV Latin America Outdoor Campaign
Square Enix / Deep Silver

STANDOUT OVERALL POP DISPLAY

GOLD

Skylanders SWAP Force Walmart Portal Inline
Activision / Midnight Oil

SILVER

Skylanders SWAP Force Toys R Us Pre-Sell Display
Activision / Midnight Oil

BRONZE

Tomb Raider Character Standee
Square Enix / Midnight Oil

BEST PRODUCT PACKAGING

GOLD

Hitman Trilogy Art Book Edition
Square Enix/SECRET POWERS/NEW SCIENCE AGENCY

SILVER

Skylanders SWAP Force Single Character Package
Activision and Hamagami/Carroll Inc.

BRONZE

THE LAST OF US / POST-PANDEMIC EDITION
IGNITION PRINT / NAUGHTY DOG / SONY COMPUTER ENTERTAINMENT AMERICA

BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION

GOLD

Ni no Kuni Wizard’s Edition
Namco Bandai Games America, Inc.

SILVER

Splinter Cell: Blacklist – Paladin Limited Edition
Ubisoft

BRONZE

Call of Duty: Ghosts Prestige Edition Package
Petrol and Activision

BEST SHOWING AT A TRADE EVENT

GOLD

E3 Experience, Activision|Blizzard
Activision|Blizzard

SILVER

Mad Max ComicCon – Put Yourself in the Game
More Yellow | Warner Brothers Games

BRONZE

Plants vs Zombies E3 Trade Show
Petrol and PopCap Games

BEST RETAIL MARKETING CAMPAIGN

GOLD

Skylanders SWAP Force
Activision / Midnight Oil

SILVER

Xbox Day One Edition
Xbox

BRONZE

Saints Row IV Retail Marketing Campaign
Square Enix / Deep Silver / Midnight Oil

BEST WEBSITE FOR A PRODUCT

GOLD

us.playstation.com
Sony Computer Entertainment America

SILVER

Saints Row IV
Future US, Inc., Tangible Media, Inc., Midnight Oil Creative

BRONZE

SimCity: letsallbemayor.com
FCB

BEST DIGITAL ADVERTISING CAMPAIGN

GOLD

Xbox One Launch
Xbox, Razorfish

SILVER

SimCity Digital Campaign
FCB

BRONZE

Assassin’s Creed IV: Black Flag- Digital Ad Campaign
Ubisoft

BEST USE OF PAID DIGITAL MEDIA

GOLD

Assassin’s Creed IV: Black Flag-Man at Arms
Ubisoft

SILVER

Battlefield 4 Immersive Banner
FCB

BRONZE

The Disney Infinity Machine Youtube Takeover
Disney Interactive/Soap Creative/Artifact

BEST USE OF DIGITAL MEDIA IN OWNED CHANNELS

GOLD

Call of Duty Ghosts: Rally For Reveal
Activision

SILVER

Assassin’s Creed IV: Black Flag- Historical Tumblr & Gameplay Infographics
Ubisoft

BRONZE

2K XCOM Enemy Within Campaign
Modus Operandi

BEST USE OF CONNECTED CONSOLES MARKETING

GOLD

Greatness Awaits on PlayStation 4
Sony Computer Entertainment America

SILVER

Rocksmith.com Game-to-Web Program
Ubisoft

BRONZE

Call of Duty Ghosts Launch on Xbox
OMD

BEST USE OF MUSIC IN A PROMOTIONAL PIECE

GOLD

The Bureau: XCOM Declassified “Burn Room”
Team One AND 2k

SILVER

Perfect Day Commercial
Sony Computer Entertainment America

BRONZE

Forza Motorosport 5: FilmSpeed
Xbox and twofifteenmccann

BEST USE OF SOUND DESIGN

GOLD

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

SILVER

Call of Duty: Ghosts Attract Mode
Ant Farm

BRONZE

Watch Dogs – Exposed Trailer
Ubisoft

BEST COPYWRITING FOR STATIC MEDIA OR ONLINE

GOLD

Call of Duty: Ghosts – “Devil’s Breath” Short Story
Armed Mind

SILVER

Call of Duty: Ghosts – Transmedia Content – “Who are the Ghosts?”
Armed Mind

BRONZE

Saints Row IV Infographic
Deep Silver / Midnight Oil

BEST COPYWRITING FOR A VIDEO ASSET

GOLD

“Guild Wars 2″ – The Great MMO Migration
iam8bit + ArenaNet

SILVER

Killzone Shadow Fall “Oaths and Promises” Trailer
Sony Computer Entertainment America

BRONZE

Ninja Gaiden Z E3 Trailer
Buddha Jones

BEST EDITING FOR A VIDEO ASSET

GOLD

Wolfenstein The New Order: New History E3 Trailer
g-NET & Bethesda Softworks

SILVER

Assassins Creed Black Flag – Under the Black Flag Trailer
Ant Farm

BRONZE

Watch_Dogs Exposed Cutdown TV30
Ant Farm

BEST CG FOR A VIDEO ASSET

GOLD

Watch Dogs – Exposed Trailer
Ubisoft

SILVER

Greatness Awaits
Sony Computer Entertainment America

BRONZE

Official Trailer of Plants vs. Zombies 2: It’s About Time
Wolf & Crow

BEST PRODUCT LOGO DESIGN

GOLD

Plants vs Zombies Garden Warfare Logo
Petrol and PopCap Games

SILVER

Hello Hero Logo Design
One+K

BRONZE

Middle-earth: Shadow of Mordor
Warner Bros. Interactive Entertainment and Hamagami/Carroll Inc.

BEST KEY ART

GOLD

Plants vs Zombies Garden Warfare Key Art
Petrol and PopCap Games

SILVER

Destiny Key Art
Petrol and Activision

BRONZE

Bioshock Infinite Key Art
Petrol and 2K

BEST PROMOTIONAL PARTNERSHIP

GOLD

Xbox One and PepsiCo Partnership
Xbox, PepsiCo, Wunderman 3, Motive and The Marketing Arm (TMA)

SILVER

Just Dance 2014
Ubisoft

BRONZE

Eminem – “Survival” ft. Call of Duty: Ghosts
Plus Four Productions

BEST PRODUCT ANNOUNCEMENT

GOLD

The Bureau: XCOM Declassifed Announcement
Team One AND 2K

SILVER

Far Cry 3 Blood Dragon
Ubisoft, Abstrakt

BRONZE

Mad Max – Ethos
Ant Farm

MOST EFFECTIVE BUZZ GENERATING TACTIC

GOLD

“Guild Wars 2″ – The Great MMO Migration
iam8bit + ArenaNet

SILVER

Assassin’s Creed IV black Flag: Comic Con Ship Event
Ubisoft

BRONZE

Assassin’s Creed IV: Black Flag- Man at Arms
Ubisoft

BEST COOL SH*T

GOLD

Splinter Cell: Blacklist Limted Paladin Aircraft Edition
Ubisoft

SILVER

Kingdom Hearts HD Wall of Awesome + Launch Event
Square Enix/MIDNIGHT OIL

BRONZE

Puppeteer Theatre
Sony Computer Entertainment America

THINKING OUTSIDE OF THE BOX

GOLD

Assassin’s Creed IV Black Flag: Comic Con Ship Event
Ubisoft

SILVER

E3 Surround Vision for Activision Blizzard
Ant Farm and NCompass

BRONZE

Forza Motorsport 5: FilmSpeed
Xbox and twofifteenmccann

Killer Tracks Modus Operandi Freddie Georges Production Group The Berlin School of Creative Leadership San Francisco’s Yerba Buena Center for the Arts (YBCA) Rogers & Cowan Twitch Machinima Marketing Instincts IGN intergi Playwire EEDAR Revolt GameSpot GameStop Media Curse Curse Midnight Oil Ant Farm 2K Ubisoft Carbine Studios Pandora [a] list daily gamesindustry international Nomadic Agency GES Google YouTube Facebook Mass Relevance