GMA 2015 Winners

IDG PRESENTS:
2015 Game Marketing Awards – WINNERS LIST


GAME MARKETING AGENCY OF THE YEAR

ANT FARM

GAME MARKETING TEAM OF THE YEAR

UBISOFT

OUTSTANDING TV OR THEATRICAL AD

Gold

Titanfall “Shadow”
Heat

Silver

Call of Duty: Advanced Warfare – Reveal
Ant Farm

Silver

Watch Dogs Television Ad
Ubisoft / Cutwater

Bronze

Far Cry 4 CGI Spot
Ubisoft

FUNNIEST VIDEO ASSET

Gold

Madden Season
Heat

Silver

BattleBlock Theater Steam Announcement Trailer
The Behemoth

Bronze

Shape Up College Humor Integration
Ubisoft

OUTSTANDING PROMOTIONAL TRAILER

Gold

ASSASSIN’S CREED UNITY E3 Trailer – Lorde CG Video
Ubisoft

Silver

Tom Clancy’s The Division Cinematic Trailer
Ubisoft

Bronze

Dead Island 2 Announcement Trailer
Deep Silver + Axis Animation

OUTSTANDING PROMOTIONAL TRAILER –
MOBILE GAMES

Gold

Marvel Contest of Champions New York Comic-Con Trailer
Kabam Inc.

Silver

SimCity BuildIt – Launch Trailer
g-NET & EA MOBILE

Bronze

Peggle Blast – Aim for Greatness
PopCap Games / EA Mobile / g-NET

BEST GAME FOOTAGE TRAILER

Gold

Call of Duty: Advanced Warfare – Reveal
Ant Farm

Silver

Destiny – New Beginnings E3 Trailer
Ant Farm

Bronze

Call of Duty: Advanced Warfare – MP Reveal
Ant Farm

BEST LONG FORMAT FEATURING PROMOTIONAL CONTENT

Gold

Madden Season
Heat

Silver

Watch Dogs – 101 Trailer
g-NET & Ubisoft

Bronze

Forza Horizon 2, Driver Profile: Mario
Xbox & g-NET

BEST SHORT FORMAT FEATURING PROMOTIONAL CONTENT

Gold

Shape Up College Humor Integration
Ubisoft

Silver

Dragon Age: Inquisition – Gameplay Trailer – The Inquisitor
BioWare & Electronic Arts

Bronze

Xbox Kinect Sports Rivals – Champion Creation
Ant Farm

BEST LIVE ACTION PROMOTIONAL CONTENT

Gold

Watch Dogs – Amazing Street Hack
Ubisoft

Silver

Devin SuperTramp Paris Parkour Video
Ubisoft

Bronze

Sunset Overdrive: The Live Action Trailer for the Game Too Big for a Live Action Trailer
Xbox

BEST USE OF MUSIC IN A PROMOTIONAL PIECE

Gold

ASSASSIN’S CREED UNITY E3 Trailer – Lorde CG Video
Ubisoft

Silver

Dead Island 2 Announcement Trailer
Deep Silver + Axis Animation

Bronze

Just Dance 2015 & Kurt Hugo Schneider
Ubisoft

OUTSTANDING OVERALL MARKETING CAMPAIGN OF THE YEAR

Gold

Watch Dogs Outstanding Overall Marketing Campaign
Ubisoft

Silver

Just Dance 2015 Marketing Campaign Highlights
Ubisoft

Bronze

ASSASSIN’S CREED Unity Campaign
Ubisoft

OUTSTANDING OVERALL MARKETING CAMPAIGN – CORE GAMES

Gold

Destiny
Ant Farm and 72andSunny

Silver

Watch Dogs Outstanding Overall Marketing Campaign – Core
Ubisoft

Bronze

Far Cry 4 – Every Second is a Story
Ubisoft

OUTSTANDING OVERALL MARKETING CAMPAIGN – FAMILY GAMES

Gold

Kinect Sports Rivals Launch Campaign
Xbox

Silver

Drink Good Do Good
OMD

Bronze

Just Dance 2015 Family Marketing Campaign Highlights
Ubisoft

OUTSTANDING MARKETING – FREE TO PLAY

Gold

PlanetSide 2
Sony Online Entertainment

Silver

Marvel Contest of Champions
Kabam Inc.

Bronze

Fortnite Storm Chasers (Touring Event Series)
Epic Games + iam8bit

OUTSTANDING OVERALL ADVERTISING CAMPAIGN

Gold

Forza Horizon 2 – Launch Campaign
Xbox

Silver

Madden 15
Heat

Bronze

FIFA 15 – Official TV CommerciaL/FIFA 15 Ultimate Team – Official Trailer
Electronic Arts

STANDOUT OUTDOOR ADVERTISING

Gold

Gorehowl Cab
Blizzard Entertainment

Silver

Lords of the Fallen – E3 Activation, Stained Glass Windows
Bandai Namco Games Inc. / Midnight Oil

Bronze

Montreal OOH ASSASSIN’S CREED Unity Illusion Ad
Ubisoft

BEST USE OF INFLUENCERS INTEGRATION

Gold

Just Dance 2015 & Tyler Oakley
Ubisoft

Silver

2K’s New Media Program in support of Evolve
2K

Bronze

Sunset Overdrive – Explosion Week
Xbox

BEST PR CAMPAIGN

Gold

Far Cry 4 Quest for Everest
Ubisoft

Silver

Watch Dogs PR Campaign
Ubisoft

Bronze

Launching Evolve: 2K’s 2014–2015 PR Campaign
2K

STANDOUT OVERALL POP DISPLAY

Gold

Activision Skylanders Trap Team Interactive Display
In-Store Focus LLC

Silver

Activision Call of Duty Advanced Warfare
In-Store Focus LLC

Bronze

Call of Duty Advanced Warfare/Destiny Dual Photo Op Display
Activision / Midnight Oil

BEST BOX ART (STANDARD GAME VERSION)

Gold

Sid Meier’s Civilization: Beyond Earth Box Art
2K

Silver

Far Cry 4 Box Art
Ubisoft

Bronze

Borderlands: The Pre-Sequel – Box Art
2K

BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION

Gold

DESTINY GHOST EDITION
PETROL & Activision

Silver

Titanfall Collectors Edition
Rvckvs / Respawn Entertainment

Bronze

Watch Dogs Limited Edition
Ubisoft

BEST SHOWING AT A TRADE OR CONSUMER EVENT

Gold

Murdered: Soul Suspect – Pax Video Stunt
Square Enix America / Midnight Oil

Silver

ASSASSIN’S CREED Comic Con Parkour Course
Ubisoft

Bronze

Borderlands: The Pre-Sequel – Nerdist/2K/Comic-Con Activation
2K

BEST RETAIL MARKETING CAMPAIGN

Gold

Skylanders Trap Team – Retail Marketing Campaign
Activision / Midnight Oil

Silver

Just Dance 2015 Retail Marketing Campaign
Ubisoft

Bronze

Destiny – Retail Marketing Campaign
Activision / Midnight Oil

BEST WEBSITE FOR A PRODUCT

Gold

Watch Dogs Digital Shadow
Ubisoft / AKQA

Silver

Ubisoft.com
AKQA and Ubisoft Digital Marketing

Bronze

PlayStation.com
Sony Computer Entertainment America

BEST DIGITAL ADVERTISING CAMPAIGN

Gold

Death by Far Cry 4
Ubisoft

Silver

Watch Dogs Best Digital Advertising Campaign
Ubisoft

Silver

The Sims 4 – The Academy
Electronic Arts

Bronze

Madden 15
Heat

BEST USE OF SOCIAL MEDIA TO PROMOTE A GAME

Gold

Watch Dogs Digital Shadow
Ubisoft / AKQA

Silver

GIFerator
Heat / Grow

Bronze

Call of Duty: Advanced Warfare – Mission Zero
Activision

BEST USE OF SOUND DESIGN

Gold

ASSASSIN’S CREED Sit Back TV Spot
Ubisoft

Silver

Call of Duty: Advanced Warfare – MP Reveal
Ant Farm

Bronze

Call of Duty: Advanced Warfare – Reveal
Ant Farm

BEST COPYWRITING FOR A MARKETING ASSET

Gold

Middle-earth: Shadow of Mordor #OrcTakeover
Edelman & Warner Bros Interactive Entertainment

Silver

The Sims 4 – The Academy
Electronic Arts

Bronze

Far Cry 4 Danny Pudi Map Editor Trailer
Ubisoft

BEST EDITING FOR A VIDEO ASSET

Gold

Far Cry 4 – Story
Ant Farm and Ubisoft

Silver

Wolfenstein: The New Order – Boom Boom
g-NET

Bronze

FIFA 15 – Official E3 Gameplay Trailer
Electronic Arts

BEST CG FOR A VIDEO ASSET

Gold

Watch Dogs TV Ad – CG
Ubisoft / Cutwater LLC / Digic Pictures

Silver

ASSASSIN’S CREED UNITY E3 Trailer – Lorde CG Video
Ubisoft

Bronze

Far Cry 4 CGI Spot
Ubisoft

BEST PRODUCT LOGO DESIGN

Gold

Evolve logo
Team One / 2K

Silver

Sid Meier’s Civilization: Beyond Earth logo
2K

Bronze

ASSASSIN’S CREED Unity Crest
Ubisoft

BEST KEY ART

Gold

Sid Meier’s Civilization: Beyond Earth Key Art
2K

Silver

DESTINY
PETROL & Activision

Bronze

Watch Dogs Best Key Art
Ubisoft

BEST PROMOTIONAL PARTNERSHIP

Gold

Far Cry 4 Devin Supertramp and GoPro
Ubisoft

Silver

Call of Duty: Advanced Warfare – Uber
Activision

Bronze

Far Cry 4 Donald Glover and Danny Pudi
Ubisoft

BEST PRODUCT ANNOUNCEMENT

Gold

Evolve Announcement
Team One / 2K

Silver

Mortal Kombat X – Announcement
AKQA & Warner Brothers Interactive Entertainment

Bronze

WoD Cinematic
Blizzard Entertainment

MOST EFFECTIVE BUZZ GENERATING TACTIC

Gold

Call of Duty Advanced Warfare: Seeding the Speech
Edelman

Silver

Sunset Overdrive – #LetFizzieIn
Xbox

Bronze

Battlefield Hardline – E3 World Premiere Event
g-NET & Electronic Arts

BEST COOL SH*T

Gold

ASSASSIN’S CREED UNITY Phantom Blade
Ubisoft

Silver

Sunset Overdrive: The Swag
Xbox

Bronze

The Hohokum Almanac
Santa Monica Studio + iam8bit

THINKING OUTSIDE OF THE BOX

Gold

GIFerator
Heat / Grow

Silver

ASSASSIN’S CREED Comic-Con Parkour Course
Ubisoft

Bronze

Call of Duty Advanced Warfare: Seeding the Speech
Edelman

FAVORITE TRAILER – FAN VOTE

Borderlands: The Pre-Sequel: An Introduction by Sir Hammerlock AND TORGUE!
2K

Ayzenberg Freddie Georges Production Group San Francisco’s Yerba Buena Center for the Arts (YBCA) Rogers & Cowan IGN GameSpot GameStop Media Curse Ubisoft Wikia Nerdist Geek and Sundry Facebook 2K Twitch Midnight Oil The Refinery National Graphics, Inc. Pandora Marketing Instincts Controller Gear Killer Tracks Google YouTube JohnsByrne PhotoBoothless Novobox + Futurpak Spredfast Uber Strategist